Are you wondering, like many others, whether you can market your product through direct sales?
This article will help you to get some initial clarity for your considerations. If you can answer the following points clearly, then direct sales is a possible attractive option and we will be happy to help you with the detailed examination with our many years of expertise and our tried and tested methodology. In a positive case, we can then verify in the next step in the form of small manageable pilots whether the theory also proves itself in practice and can be scaled and economically represented on the basis of the KPIs achieved. In this way, you can easily test this attractive and modern distribution option without burning a lot of money.
Exkurs tip: It is also very important to dovetail intelligently with other sales channels, regardless of whether they already exist or are to be set up in parallel. To do this, you have to define a focus channel in advance, whichever one it is, and then the other channels will contribute to it.
The brokerage/sales can be real or virtual in the demonstration formats 1:1 or as a party. These can be distributed in the classic direct sales system, e.g. Vorwerk, Tupperware, or in the network/MLM, e.g. PM International, LR, Avon, AMWAY.
In direct sales, two questions must always be answered in a crystal-clear and distinct manner:
1.) Why should someone buy the product
2.) Why should I work for this direct selling company
Checklist with basic requirements as to whether a product is basically suitable for direct sales:
These points are all also crucial to generate many satisfied clients. Because these generate corresponding referrals/new customers, which in turn lowers the sales costs. Even if I outsource lead generation to the consultant, I have to price the effort in the form of commission. The lower the commission and the easier it is for the consultant to sell, the lower my sales costs. Also because, in addition to a lower commission, I can reduce my advisor acquisition, training, motivation and education costs and increase the necessary management margin.
Conversely, the more difficult a product is to sell, the narrower the management has to be, i.e. the smaller the management margins and thus the costs for management are spread over fewer heads or turnover and therefore make the system more expensive.
As you can see, direct selling is a special form of distribution that requires very special know-how. If the topic has now made you even more curious, then get in touch with us. We will be happy to provide you with our expertise in an initial discussion free of charge and look forward to answering these key questions together with you.