GENIC

The Genic Management Consulting, founded in 2001 by Georg Langheld and Nicola Dechamps, is now one of the leading sales consultancies and is Europe’s largest direct sales consultancy.

We help B2B and B2C customers to grow profitably with innovative marketing and sales strategies – including direct sales, multi-channel, team building and international implementation in the Meridian MMI network.

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That's us

We have a very personal, direct way of communicating with our customers. Always at “eye level”.

the team

Sales, direct marketing, strategy

Direct sales, direct marketing, multichannel, eCommerce

Marketing, direct sales, coaching

Executive Coaching, Training, Learning Management Systems, Human Capital Development, Direct Sales

Sales, Direct Marketing, Strategy, Marketing

Corporate Management, Strategy, Transformation, Omni-Channel, Customer Centricity

Corporate Management, Strategy, CSR Sustainability, Supply Chain

Sales, direct sales, executive coaching, sales and leadership training, academy development

OUR VISION

We foster entrepreneurial spirit in the consumer goods industry for measurable success.

Pioneering is what drives us. We guide you toward greater effectiveness and success through strategic clarity and operational excellence.

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Our Focus
Pioneering & Growth

We support entrepreneurs in acting more effectively, successfully, and sustainably while tapping into new market segments.

Tailor-Made Strategies

We deliver actionable concepts and implementations in the consumer goods sector to help you reach your specific goals.

360° Business Development

From sales to e-commerce and marketing: We drive your entire business forward with a holistic, data-driven approach.

Operational Partnership

We provide operational support by leading pilot projects and assisting in the search for the right key personnel.

our mission

Your success is the focus. We act sustainably, socially responsible and ensure long-term feasibility – always in line with our basic values.

1

Customer needs:
Our compass for successful solutions.

2

Basic values:
Authentic, integrity, transparent and committed – we say what we do and do what we say.

3

Passion:
High commitment, enthusiasm for common goals and conviction in everything we do.

4

Operational Excellence:
Leadership and role model ensure the highest standards in the joint implementation.

5

Entrepreneurial Risk:
We stand by our recommendations, develop company concepts and take the risk together.

6

Sales strategy:
Together, we always develop concepts and implementation plans on the basis of the current situation.

André Engels

Sales, direct marketing, strategy

Many years of international experience with a focus on sales (development, management, strategy, sales management, incentive and commission systems, area management) and corporate strategy.

Outstanding expertise: Introduction of new products, development of new sales organizations and operational support for start-ups, management of large sales organizations, reorganization

Key Positions

Industry Experience

Market Experience

Companies

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

André Engels

Vertrieb, Direktvermarktung, Strategie

Langjährige internationale Erfahrung mit den Schwerpunkten Vertrieb (Aufbau, Führung, Strategie, Vertriebssteuerung, Incentive- und Provisionssysteme, Gebietssteuerung) und Unternehmensstrategie. 

Besondere Expertisen: Einführung von neuen Produkten, Aufbau neuer Vertriebsorganisationen und operative Begleitung von Start ups, Steuerung von großen Vertriebsorganisationen, Reorganisation.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Detlev Dittmar

Direct sales, Direct marketing,

Multi-channel, e-Commerce

Over 20 years of management experience in sales and marketing. Focus: consumer and high-quality consumer goods, dietary supplements.

Outstanding expertise: Direct sales, innovative multi-channel direct marketing, eCommerce, digital transformation in sales.

Key Positions

Industry Experience

Market Experience

Companies

Detlev Dittmar

Direktvertrieb, Direktvermarktung,
Multichannel, eCommerce

Über 20 Jahre Führungserfahrung in Vertrieb und Marketing.
Schwerpunkte: Verbrauchs- und hochwertige Gebrauchsgüter, Nahrungsergänzungsmittel.

Besondere Expertisen: Direktvertrieb, Innovative Multikanal-Direktvermarktung, eCommerce, digitale Transformation im Vertrieb.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Maria Flèche

Marketing, Direct Sales, Coaching

30 years of experience as a top executive in direct sales for Europe, Russia, and South Africa. Member of international marketing and executive leadership teams. Development and successful implementation of marketing, advertising, and corporate strategies as well as cross-departmental projects.

Outstanding Expertise: Pan European, integrated marketing strategies and product launches. Reorganization and change management. Master with a focus on coaching and change management. Leadership coaching and mentoring.

Key Positions

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Maria Flèche

Marketing, Direktvertrieb, Coaching

30 Jahre Erfahrung als Top-Führungskraft im Direktvertrieb für Europa, Russland und Südafrika. Mitglied in internationalen Marketing- und Executive-Leadership-Teams. Entwicklung und erfolgreiche Umsetzung von Marketing, Werbe- und Unternehmens-Strategien sowie abteilungsübergreifenden Projekten.

Besondere Expertisen: Länderübergreifende, integrierte Marketingstrategien und Produkteinführungen. Reorganisation und Change-Management. Master mit Fokus auf Coaching und Change-Management. Führungskräftecoaching und -mentoring.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Mike Wetterling

Executive Coaching, Training, Learning Management Systems, Human Capital Development, Direct Sales

More than 20 years of experience in sales and human development, CEO and board member for sales, business development and strategic human resources development. Continuous professional and academic training – from hotel specialist to successful vacuum cleaner representative to CEO of an international company.

Expertise: Personnel development (human capital development), career training, employee retention, as well as sales training and coaching. Consulting and training for entrepreneurs, managers and investors in the areas of sales, leadership development, integration & onboarding and learning management systems. Research on the topic “Reducing the fluctuation of specialists and executives”.

Key Positions

Industry expertise

Industry expertise

Company

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Mike Wetterling

Executive Coaching, Training, Learning Management Systeme, Human Capital Development, Direct Sales

Mehr als 20 Jahre Erfahrung in Sales und Human Development, CEO und Vorstand für Sales, Business Development und strategische Personalentwicklung. Kontinuierlich fachliche und akademische Weiterbildung – vom Hotelfachmann zum erfolgreichen Staubsaugervertreter bis zum CEO eines internationalen Vertriebsunternehmens.

Besondere Expertisen: Personalentwicklung (Human Capital Development), Aufstiegstrainings, Mitarbeiterbindung, sowie Vertriebstrainings und Coachings. Beratung und Training von Unternehmern, Führungskräften und Investoren im Bereich Sales, Leadership Development, Integration & Onboarding sowie Learning Management Systeme. Forschung zum Thema “Senkung der Fluktuation von Fach und Führungskräften„.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Peter Knöll

Sales, Direct Marketing, Strategy, Marketing

Many years of international management experience with a focus on sales and marketing, corporate strategy and M&A.

Special expertise: Management of large sales organizations, reorganization and restructuring.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Key positions

Industry knowledge

Market knowledge

Company

Peter Knöll

Vertrieb, Direktvermarktung, Strategie, Marketing

Langjährige internationale Führungserfahrung mit den Schwerpunkten Vertrieb und Marketing, Unternehmensstrategie und M&A.

Besondere Expertisen: Steuerung von großen Vertriebsorganisationen, Reorganisation und Sanierung.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Andreas Kornberger

Corporate Management, Strategy, Transformation, Omni-Channel, Customer Centricity

Many years of international experience in corporate management with a focus on corporate strategy, organizational development, transformation, restructuring and leadership.

key positions

industry knowledge

market knowledge

companies

Andreas Kornberger

Unternehmensführung, Strategie, Transformation, Omni-Channel, Customer Centricity
Langjährige internationale Erfahrung in Unternehmensführung mit Schwerpunkten in Unternehmensstrategie, Organisationsentwicklung, Transformation, Restrukturierung und Leadership.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Markus Kessler

Corporate Governance, Strategy, CSR Sustainability, Supply Chain

Many years of international experience in corporate management with a focus on corporate strategy, organizational development, controlling, reorganization and restructuring.

Key positions

Industry knowledge

Market knowledge

Company

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Markus Kessler

Unternehmensführung, Strategie, CSR-Sustainability, Supply Chain

Langjährige internationale Erfahrung in Unternehmensführung mit Schwerpunkten in Unternehmensstrategie, Organisationsentwicklung, Controlling, Reorganisierung und Sanierung.

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen

Björn Tiebing

Sales, Direct Sales, Executive Coaching, Sales and Leadership Training, Academy Development

Trainer and Coach with 35 years of experience, including 25 years in a consulting capacity, paired with a career as a Senior Sales Professional spanning over two decades in international leadership.

Expertise covers both the development of innovative sales strategies and the effective operational management of global territories and teams of up to 2,500 employees across EMEA and North American markets.

A specific and crucial competence is the development and implementation of in-house Corporate Academies to drive sustainable knowledge transfer and leadership excellence.

Key Positions

Industry Experience

Market Experience

Companies

Schlüsselpositionen

Branchenkenntnisse

Marktkenntnisse

Unternehmen