GENIC Management Consulting was founded in 2001 by Georg Langheld and Nicola Dechamps – recognized pioneers and experts in retail marketing – and has developed into one of the most renowned addresses for sales consulting.
Our customers are suppliers of products and services in B2B and B2C who want to achieve profitable sales growth through innovative marketing and sales concepts as well as own a powerful sales organization.
We advise and support companies in the development and implementation of direct sales and multi-channel sales concepts.
In addition, we take over the operational structure and management of our own or external sales teams for our customers.
As part of the Meridian MMI network, we can access a top team of experts in international sales at any time and can therefore offer implementation from a single source.
We have a very personal, direct way of communicating with our customers. Always at eye level.
Entrepreneurial pioneering drives us. We support entrepreneurs and companies to be even better, more effective, more successful, and more sustainable.
As an entrepreneur, you control complex structures sustainably as well as profitably and you manage risks. As a pioneer, you break new ground. We develop concepts/solutions off the beaten track and implement them.
We develop tailor-made strategies, concepts for you and implement them delivering extraordinary results in the field of consumer goods. We will take you further in sales, direct marketing, trade, e-commerce as well as marketing, market entry and communication.
We are your partner and act as such. We not only support you in the implementation of the strategies and concepts developed with you. We ensure your success with pilot projects, company foundations, operative market entry and personnel search.
Your success is our focus. We act sustainably, socially responsible, pay attention to long-term feasibility and development. We stand by our basic values and ensure that they are preserved.
Customer needs are our guiding light.
We behave and act according to our core values. We are authentic, honest, transparent, and committed. We say what we do and we do what we say.
We have a high commitment to your projects. We have passion for common goals. We believe in what we do.
Leadership and role models ensure the high standard of joint operational implementation.
We believe in what we recommend and do. We build company concepts and companies for you and take on joint entrepreneurial risk.
Concepts and implementation plans are always developed for your company and the latest state of the art know-how and are based on your actual situation.
Sales, direct marketing, strategy
Many years of international experience with a focus on sales (development, management, strategy, sales management, incentive and commission systems, area management) and corporate strategy.
Outstanding expertise: Introduction of new products, development of new sales organizations and operational support for start-ups, management of large sales organizations, reorganization
Vertrieb, Direktvermarktung, Strategie
Langjährige internationale Erfahrung mit den Schwerpunkten Vertrieb (Aufbau, Führung, Strategie, Vertriebssteuerung, Incentive- und Provisionssysteme, Gebietssteuerung) und Unternehmensstrategie.
Besondere Expertisen: Einführung von neuen Produkten, Aufbau neuer Vertriebsorganisationen und operative Begleitung von Start ups, Steuerung von großen Vertriebsorganisationen, Reorganisation.
Direct sales, Direct marketing,
Over 20 years of management experience in sales and marketing. Focus: consumer and high-quality consumer goods, dietary supplements.
Outstanding expertise: Direct sales, innovative multi-channel direct marketing, eCommerce, digital transformation in sales.
Über 20 Jahre Führungserfahrung in Vertrieb und Marketing.
Schwerpunkte: Verbrauchs- und hochwertige Gebrauchsgüter, Nahrungsergänzungsmittel.
Besondere Expertisen: Direktvertrieb, Innovative Multikanal-Direktvermarktung, eCommerce, digitale Transformation im Vertrieb.
Marketing, Direct Sales, Coaching
30 years of experience as a top executive in direct sales for Europe, Russia, and South Africa. Member of international marketing and executive leadership teams. Development and successful implementation of marketing, advertising, and corporate strategies as well as cross-departmental projects.
Outstanding Expertise: Pan European, integrated marketing strategies and product launches. Reorganization and change management. Master with a focus on coaching and change management. Leadership coaching and mentoring.
Marketing, Direktvertrieb, Coaching
30 Jahre Erfahrung als Top-Führungskraft im Direktvertrieb für Europa, Russland und Südafrika. Mitglied in internationalen Marketing- und Executive-Leadership-Teams. Entwicklung und erfolgreiche Umsetzung von Marketing, Werbe- und Unternehmens-Strategien sowie abteilungsübergreifenden Projekten.
Besondere Expertisen: Länderübergreifende, integrierte Marketingstrategien und Produkteinführungen. Reorganisation und Change-Management. Master mit Fokus auf Coaching und Change-Management. Führungskräftecoaching und -mentoring.
Executive Coaching, Training, Learning Management Systems, Human Capital Development, Direct Sales
Many years of international experience in business management with focus on sales (B2B & B2C), recruiting, leadership development, learning management systems, reorganization, development and change.
Executive Coaching, Training, Learning Management Systeme, Human Capital Development, Direct Sales
Langjährige internationale Erfahrung in Unternehmensführung mit Schwerpunkten in Vertrieb (B2B & B2C), Rekrutierung, Führungskräfte Entwicklung, Learning Management Systeme, Reorganisation, Aufbau und Change.
Corporate Governance, Strategy, CSR Sustainability, Supply Chain
Many years of international experience in corporate management with a focus on corporate strategy, organizational development, controlling, reorganization and restructuring.
Unternehmensführung, Strategie, CSR-Sustainability, Supply Chain
Langjährige internationale Erfahrung in Unternehmensführung mit Schwerpunkten in Unternehmensstrategie, Organisationsentwicklung, Controlling, Reorganisierung und Sanierung.
Sales, Direct Marketing, Strategy, Marketing
Many years of international management experience with a focus on sales and marketing, corporate strategy and M&A.
Special expertise: Management of large sales organizations, reorganization and restructuring.